Getting on shelf in China is a huge achievement however, brands are often surprised when forecasted sales don’t materialise. There are of course many contributing factors, however, more often than not, we observe a sharp upturn in sales when brands take the following actions: 1.   Don’t rely on your China distributor to manage your China brand marketing 2.   Localise your brand messaging and visual identity to appeal to the unique preferences of the Chinese consumer 3.   Star